The users of Medpak Solutions are B2B and B2C businesses looking for an all-around solution for launching their private cosmetics labels.
As their dedicated web designer, I was in charge of the fresh new version of their website based on a requirement document and overall impression of my client after one discovery call. Our collaboration was very organised, smooth and easy, especially after we set the main direction of the homepage design.
The remote location is a blessing of freelancing, and the time zone was one of the constraints during the implementation of this project, as well as the reiteration of content and copy while designing the web pages. Thanks to our fast and transparent communication, all changes were implemented in the negotiated timeline.
As with any project, I like to start with a discovery call and understanding the business objectives. To get to know my collaborators, their business, goals and aspirations. Following this comes questioning the requirement and analysing the market, product or service and competitors. While still polishing the requirements and drafting an offer, I already had a vague vision or direction I would like to try and test with my client as version zero.
Accessing the website allowed me to evaluate the current state and scan the website for opportunities from which the user and the business might benefit. After refining the details of the desired layout for the homepage and other pages, the content started to shape the overall look and feel of the website. Simultaneously SEO optimisation was remarkably successful since it got the impressive result on Google search and its organic matches on the first page.
Users & Audience
Roles & Responsibilities
Scope & Constraints
Process
