Landing Page and Homepage: What Is the Difference Regarding UX?

October 19, 2022

Many of my potential clients have used both terms interchangeably, and I thought perhaps making an article about it would remove the mystery.

Hi, I am Nikoleta, and I am a Web developer and UX/UI designer that is curious about countless things. One of them is self-improvement and anything related to creating or creativity. I am not a writer, but I have always practised some writing in micro or regular journaling. Maybe you can expect a book from me soon, who knows.

So what is so common between the two? They both are web pages with a purpose. What are the differences? Let us start from the very beginning, the names. Since I am a visual learner, I will try to help you grasp the concepts by visualizing them. Let us see how this will work for you, and please let me know in the comments if you found it helpful I appreciate the feedback in advance!

Web landing page hand-drawn wireframe side by side with a hand-drawn wireframe of a Homepage.
Landing page and Homepage hand-drawn lo-fi wireframes side by side.

Landing page - imagine you are browsing the Internet (assumingly from your mobile) and "flying" from one app to a browser window, then to another app, pressing a button, and you end up on a page with excellent offers and propositions for you. That same page has a clear business goal: to create a conversion. There are no other links or distractions on that page, just what is in for you as an offer and why you should buy, subscribe or book it. One page with one goal in mind only - conversion. That could be an offer for a great online course for your favourite subject, a conference event, or buying a new massager for your back as a Christmas gift from you to yourself.

Web landing page hand-drawn low fidelity wireframe
A very messy hand-drawn lo-fi wireframe of a landing page, made by me in Sketchbook.

Homepage - you come across a profile online, and your interest is raised enough to somehow go all the way to their website and get a good detailed first impression of who they are. From the "doorstep" or the Homepage you can easily find your way around because you can see from there everything - About, Contact, Gallery, Services, and similar pages. The homepage's purpose is perfect for what it does, which is to provide general information and encourage visitors to explore and get to know the business and the people behind the brand name. Here on the Homepage, there are multiple Call-to-action buttons and multiple pathways (corridors, if you will) on which you as a user can take.

Web hand-drawn low fidelity wireframe of a Homepage.
A very messy hand-drawn lo-fi wireframe of a homepage, made by me in Sketchbook.

So how was this analogy for you? Did those explanations give you a better idea of the difference between the two types of web pages? I hope they did, but if not, feel free to write your thoughts on the topic in the comments.

Thank you for reading! More interesting articles - subscribe to my newsletter! Wishing you a great and relaxing week! 😊

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