Bazzar.hr's audience spans across Croatia with emerging markets in Serbia, Bosnia and Herzegovina. They target consumers and casual shoppers, as well as businesses and companies with recurring purchase needs.
As a freelance UX designer, I led the UX redesign of Bazzar’s homepage from start to finish. This involved collaborating with one of the business owners and occasionally their lead designer. My responsibilities included conducting a competitive audit, heuristic evaluation, and proactively coordinating meetings and communications to ensure project progress.
A significant constraint was the parallel execution of services from Bazzar’s side. At times, design work was paused due to an SEO audit, the results of which were never shared. While the scope remained unchanged, we explored another collaboration option which didn't proceed due to another priority shift.
I thoroughly enjoyed the process, especially digging into e-commerce psychology and researching industry standards. To ensure users can easily navigate and find products on Bazzar.hr, I conducted a thorough analysis and developed a proposed taxonomy. This was organised to create a clear, logical structure for organizing content, which is crucial for improving user experience and SEO performance.
Key activities included:
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Competitive Audit: Learning from Bazzar’s main competitors and analyzing their branding.
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Heuristic Evaluation: Conducting a detailed evaluation using NN Group’s
template.
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Ideation: Creating 8 different sketches for the potential homepage layout, followed by feedback sessions and developing mid-fidelity wireframes.
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Information Architecture: Editing the menu and header’s information architecture and brainstorming taxonomy to improve content organization.
