Cringe Social

The users of Cringe Social are small and medium size businesses looking for real people to join and engage with their community and content.
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As a single freelance designer, I was in charge of translating the unique idea of my client into a strategic and functional website. Our collaboration was smooth and easy since the idea for the homepage design was clear, and icons were created beforehand by another freelance graphic designer.
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Time zone was probably (and luckily) the only constraint during the execution of this project. Another limitation, I think, is that I didn’t have more copywriting material or information about the business to utilise through the design. But on the other hand, I would qualify it as part of the requirement of being a minimalistic, evident, concise design focused on accessibility.

When I got the initial question of whether the mentioned icon menu interaction is possible using Wix, I got excited and inspired. Therefore I immediately opened the platform and started testing a way to assemble such a minimalistic and fun menu. I opened Wix content manager and began searching for different icons and available illustrations when it struck me that I had recently bought an iPad and could try it myself. The feel of creating something from scratch is fantastic, and that’s why it was such a pleasure to get my pencil and start experimenting. Using the reference website as a direction, I started creating simple icons corresponding to the names of the website pages. Then I sent the demo to my client with an explanation of the iconography and the versions during the hover effect - either a change of detail, a modification of background, or an outline colour. After refining the details of the desired layout, the designing and SEO optimisation started.