The users of Cringe Social are small and medium size businesses looking for real people to join and engage with their community and content.
As a single freelance designer, I was in charge of translating the unique idea of my client into a strategic and functional website. Our collaboration was smooth and easy since the idea for the homepage design was clear, and icons were created beforehand by another freelance graphic designer.
Time zone was probably (and luckily) the only constraint during the execution of this project. Another limitation, I think, is that I didn’t have more copywriting material or information about the business to utilise through the design. But on the other hand, I would qualify it as part of the requirement of being a minimalistic, evident, concise design focused on accessibility.
When I got the initial question of whether the mentioned icon menu interaction is possible using Wix, I got excited and inspired. Therefore I immediately opened the platform and started testing a way to assemble such a minimalistic and fun menu. I opened Wix content manager and began searching for different icons and available illustrations when it struck me that I had recently bought an iPad and could try it myself. The feel of creating something from scratch is fantastic, and that’s why it was such a pleasure to get my pencil and start experimenting. Using the reference website as a direction, I started creating simple icons corresponding to the names of the website pages. Then I sent the demo to my client with an explanation of the iconography and the versions during the hover effect - either a change of detail, a modification of background, or an outline colour. After refining the details of the desired layout, the designing and SEO optimisation started.
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Roles & Responsibilities
Scope & Constraints